Search Engine Optimization
Search Engine Optimization
How can Click Local help your business?
MORE TRAFFIC. MORE LEADS. MORE CUSTOMERS
How much money do you think your website’s making your business if nobody can find it?
Today, People Use Hundreds of Online Sources to Find Local Businesses and Information.
What Does a Successful Website Need?
Google and other search engines are constantly making changes to their ranking algorithims. This can affect how well your business’ website ranks in maps and in the organic search results whenever relevant keywords are searched in your area. At Click Local, we make sure your company’s website is right where it needs to be, in front of your local potential customers.
RESPONSIVE DESIGN
Today more than ever, it is crucial that your website is responsive to the screen size of any device on which it’s displayed. Most local intent searches are performed on smartphones or other mobile devices. All of Click Local’s web designs are mobile responsive for this reason.
SEARCH OPTIMIZATION
We first perform a full site analysis and optimization diagnostic. Then we use the data to increase Google’s ability to tell what exactly your website is about. Having a well optimized website is the most important step to ranking high on Google.
SOCIAL SIGNALS
Social signals have become significantly more and more important to local rankings over the last few years. Google now looks at your company’s social interactions across many different social network platforms to help rank your website in local search results.
BUILT-IN ANALYTICS
Being able to see all of your website’s performance data is important if you want to ensure you are getting the best possible ROI. We make it easy with Google Analytics or our optional built in analytics app on your own website’s subdomain.
RESPONSIVE DESIGN
Today more than ever, it is crucial that your website be responsive to the screen size of any device on which it’s displayed. Most local intent searches are performed on smart phones or other mobile devices. All of Click Local’s web designs are mobile responsive for this reason.
SEARCH OPTIMIZATION
We first perform a full site analysis and optimization diagnostic. Then we use the data to increase Google’s ability to tell what exactly your website is about. Having a well-optimized website is the most important step to ranking high on Google.
SOCIAL SIGNALS
Social signals have become significantly more and more important to local rankings over the last few years. Google now looks at your company’s social interactions across many different social network platforms to help rank your website in local search results.
BUILT-IN ANALYTICS
Being able to see all of your website’s performance data is important if you want to ensure you are getting the best possible ROI. We make it easy with Google or our optional built in analytics app on your own website’s subdomain.
Does Your Business Need SEO?
Does Your Business Need SEO?
The short answer: Yes!
The longer answer: Yes! Why? Because you probably don’t know anyone who doesn’t use Google on a daily basis. In fact, Google is more than just the name of a search engine, it has become a verb that people use to search anything. “Hang on, let me Google that real quick” or “I just Googled it”. Whether you want to accept it or not, people want the instantaneous gratification that comes with getting the results back to their question quickly. If you offer a service that people are looking for online (and to be honest, there is no service that people don’t look online for), then you need to let your target audience know that you’re there.
A few years ago, it used to be enough to just have a website. Now that almost every business has a website, you have to take it a step further and stand out from the crowd. What makes your company stand out from your competition? Why are you the better choice than the business around the corner? These are the things that need to be reflected in your content – both that people see, and the backend coding that only robots and web crawlers see – in order for Google to determine that your website is a reliable and legitimate source.
SEO might be a lot of work, and quite time-consuming, but the reward of being ranked higher on Google, the world’s largest search engine, will return your investment tenfold.
What Is Search Engine Optimization (SEO)?
What Is Search Engine Optimization (SEO)?
If you have any kind of business, whether online based or not, then you’ve probably heard the term “SEO” being tossed around. The internet marketing gurus say that you need it, but few can really explain the reason “why” in a way that justifies a reason for you to invest your money and time into such an in-depth project. So, what is SEO, really? And do you actually need it in order to have a successful business?
SEO is short for Search Engine Optimization – a fancy phrase that essentially refers to developing a strategy that enables your target audience to see your business website. In order to optimize your website, you need to make sure that you have content that includes targeting keywords and also back-end programming that reflects your keywords so that search engines notice you on their radar.
How SEO Works
How SEO Works
When the internet was in its early years, you would go to a search engine, type in what you were looking for and maybe, just maybe one of the top 10 results were what you were looking for. 9 times out of 10, you had to click through to the second or third page before you would find “a restaurant in Philadelphia” or “Cheap hotel reservations”. As time went on, Google became the front runner of search engines because they started tracking things internally. Things like what people are searching for, what exact phrases they’re using to search for certain things, how many times a month these keywords were being used; these were all reported and tracked so that businesses could take a look at trends and develop their website content to target those people.
Search engines, Google, in particular, award websites higher rankings for meeting their criteria for of a reliable source of information. Unfortunately, Google doesn’t publicly release the precise award system that they use (also called an algorithm), so it’s up to search engine optimization experts to forecast what it is that determines whether or not a website is such a reliable source.
One thing is for certain: Google has “crawlers” or “robots” that automatically check sites based on their mostly secret criteria and it scores them. The higher the score, the higher it’s ranked on Google, and the more likely a potential customer is going to see and click on the link.
Some of the criteria are pretty obvious.
- You need to be targeting search terms consistently, but not excessively, within your content.
- Your website has to actually offer the services that you claim to offer.
- You should update your site regularly with new, engaging, and relevant content.
These are the things that people actually see when they come to your site. There’s another aspect on the backend of your website that Google’s crawlers look at. You need to have descriptors in the actual coding of your website; proper headings, meta descriptions, image alt tags, and page titles that accurately reflect your content all while using the keywords that you want to be recognized for by your audience.
Ready to work together?
